Objective
This project aimed to design a visually engaging social media campaign around a real-world topic, using a poster and supporting carousel slides to capture a specific audience’s attention. It combined typography, image montage, and animation to create a cohesive narrative that encourages continued interaction, including an original data-driven infographic. The overall objective was to apply strong visual hierarchy and storytelling to communicate information effectively in a digital format.
Applications
This project utilized Adobe Photoshop and Illustrator to create and refine visual elements, including image compositions and typography. Figma and Adobe Express were used to assemble layouts and incorporate animation.
Results
The final result was a cohesive and visually engaging social media carousel that effectively communicated the chosen topic through strong design and storytelling. The combination of a compelling poster, consistent slide design, and a data-driven infographic helped capture attention and guide viewers through the content. Overall, the project demonstrated the ability to translate research into a clear, audience-focused visual experience.